Our Journey
DIGIFIT was founded in 2023 with the ambition to replace inefficient business processes with intelligent, scalable digital solutions. Building on the development of Germany’s first self-service system for fitness studios, DIGIFIT evolved from a niche software provider into an interdisciplinary digital consultancy.
Today, DIGIFIT supports small and medium-sized enterprises across industries – particularly in financial services, consumer goods, retail, sports, and IT – in the strategic digital transformation of their business operations.
With deep technological expertise, methodological precision, and a clear focus on operational efficiency, DIGIFIT designs digital solutions that generate sustainable value – from automated workflows to the development of entirely new digital business models.
Our Team
Marco Günzkofer
Managing Partner & Consultant
As founder of DIGIFIT and former managing director of one of Germany’s most successful fitness chains, Marco Günzkofer brings together digital expertise, strategic vision, and entrepreneurial drive. With a sharp sense for trends and a passion for innovation, he develops forward-thinking strategies that strengthen brands, unlock growth, and create lasting value.
Fatima Alibabic
UX & HR Consultant
Integrating business psychology with broad corporate experience, this approach merges deep human insight with strategic change capabilities. With a refined understanding of organizational dynamics, it drives meaningful, sustainable transformation by aligning people and business goals. The outcome: change that is not only effective, but truly resonant.
Fabian Müller
Custom Software Developer
With professional experience at Siemens and Microsoft, a deep understanding has been cultivated to drive the development of digital business strategies. With strong sensitivity to both technological and organizational demands, digital potential is translated into scalable, practical solutions. This approach combines strategic clarity with operational excellence.
Our values
Our work is guided by clear principles that we live by every day – acting with integrity in every interaction, striving for excellence, and taking responsibility for creating lasting impact. In close partnership with our clients, we generate real value and approach change with openness, curiosity, and foresight. This Code of Conduct is more than a statement – it is the foundation of trusted collaboration and effective consulting.
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Integrity in Every Interaction
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Pursuit of Excellence
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Responsibility with Impact
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Partnership-Driven Approach
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Embracing Change with Confidence
This Is Us In Numbers
$3.25M
Clients’ Income during the Last Quarter
25+
Strategic Projects in Over 6 Countries
10
Years of Experience
5
Industries Served